Home-based food entrepreneurs link to new markets at Jordan Food Week.
Amman (July 18, 2018) - As part of a five-year plan to strengthen Jordan’s economy through small business growth in the artisanal food and experiential/adventure travel sectors, USAID, through its Local Enterprise Support project, has supported approximately 1,200 home-based, artisanal food producers in six governorates across Jordan over the past three years. Micro and small enterprises dominate Jordan’s economy. What’s more, market demand for locally produced food, made with high-quality ingredients at competitive prices is on the rise.
Jordan Food Week, supported by USAID, will help home-based businesses reach new markets and increase their revenues. Jordan Food Week, taking place at the Ras Al Ain Hangar in Amman from July 18 to 24, was designed to significantly increase the profile of and demand for Jordanian, artisanal food and to create new perceptions around Jordanian food among local buyers and the international market. For exhibitors residing in rural and semi-urban areas outside of Amman, this event is an unparalleled opportunity to sell their products to a big market with a significant customer base.
“When customers demand locally-made products, businesses are incentivized to develop new products, improve their quality, and create more job opportunities. This is the key to encouraging sustainable economic growth in Jordan’s communities,” said USAID Acting Mission Director Nancy Eslick. USAID supports home-based enterprises at every stage of the process, from product development to distribution, training opportunities, legal consultation, access to finance, and linkages with larger markets. The United States government, through USAID, has provided foreign assistance from the American people to Jordan for more than 60 years.
Jordan Food Week is organized by the USAID Jordan Local Enterprise Support Project and under the patronage of the Greater Amman Municipality (GAM), Ministry of Tourism and Antiquities (MoTA). It is sponsored by Luminus Technical University College (LTUC).
Jordan Food Week is a week-long national celebration of local cuisine, artisanal food, and gastronomic experiences, which aims to showcase the diversity of the Kingdom’s traditional culinary delicacies, emphasizing the unmatchable quality of the home-based business products. The event features over 100 Jordanian artisanal food producers and 30 restaurants from across Jordan, selling and showcasing their locally sourced and made products.